Why is SEO vital for local marketing?

Did you know that while online visibility has increased for businesses of all sizes, more and more people are searching and buying locally? With the growth of mobile devices and apps like Yelp, Foursquare, Facebook Places, and Google+, it’s easier than ever to find a business based on location.

In fact, according to a BrightLocal study *, 25% of consumers use smartphones or other mobile devices to search for local businesses! This means that as marketers you need to make sure that your sites are optimized for these types of searches or customers will turn elsewhere. This blog post will explain why SEO is crucial for local marketing.

It’s easier than ever

With the help of a few big SEO companies like SEO Consulting London, you can enjoy the benefits of local search without being an expert yourself. Many companies offer services like setting up Google Places for your business, helping you claim and optimize relevant keywords, and provide valuable content through blogging or press releases. SEO companies can help you achieve a better online presence without doing all the work yourself!

Top rankings for targeted keywords

Local SEO is crucial for your online marketing as it will result in higher rankings for the keywords you want. Local search accounts for 35-50% of consumer searches, and location searches have grown significantly over the past five years. Monitoring these types of research can help you track your growth and the potential for increased traffic in the future.

Increased visibility on mobile searches

With Google rolling out their local mobile search results, having a strong online presence in this area will help increase your visibility, thus increasing your chances of gaining new customers. 50% of users who search for businesses use their smartphones or tablets. If your website isn’t mobile-friendly, you might be missing out on the future of local search.

Potential customers in your area

For every 5-10 leads you get from your website, at least 2 of them will become customers. Having more traffic to your site means having greater potential for success. If you are currently getting 1,000 visitors per month to your website, but you can increase those visits to 2,000 with local SEO efforts, that’s 1,000 more leads for your business.

Better brand awareness

If you work locally, you can target customers in your area. By doing this, you are able to promote your business and build brand awareness where it matters most: in your community. Businesses that offer a sense of society tend to do well through word of mouth, which means that if you do local marketing well you can appeal to your customers’ interests and benefit from word of mouth. hear.

So if you want higher rankings for targeted keywords, increased visibility on mobile search engines, or just because you want as many people as possible in your area to know about your business – don’t wait a day. more to contact London SEO Consulting! Our team will be happy to work with you.

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