Trib Total Media Extension of $ 1 Million Local Marketing Grant Program for Purchases

Trib Total Media will expand its 2021 Shop Local Marketing Grant program, following a strong response from local businesses who have requested the first allocation of funds.

The program was launched in April 2020 in the face of the pandemic. It supports local businesses by matching their ad purchases – in essence, doubling their ad buying and offering a range of options. The program started with a pool of $ 250,000, which was quickly expanded to $ 1 million to meet demand.

The 2021 effort, which began on January 1, received a similar response.

“When we allocated an additional $ 1 million in grants in the first quarter of 2021, that seemed like a healthy number,” said Matt Miller, chief revenue officer for Trib Total Media. “After only 14 days, our funds for the quarter were claimed. But we’re not going to pump the brakes.

Shop Local is open to businesses with two or fewer locations in the area. As a local business with deep roots in the community, “Trib Total Media feels a special affinity with other independent local businesses,” said Jennifer L. Bertetto, President and CEO of Trib Total Media. “We appreciate the business challenges of the pandemic and are determined to see the region find its way to the other side. “

Applications will continue to be accepted until the end of January.

“Businesses in our community need help and we want to be a partner they can turn to for a helping hand,” Miller said.

Stoney’s Kitchen and Bath has been using grant funds since the start of the program. The Irwin-based home improvement company has been part of Stone & Co., a family-owned building supplies business in Greensburg for over 85 years.

“The opening of a kitchen and bathroom center was a whole new thing for the company. Few people knew about our history at the beginning, ”said Mike Stump, director of Stoney’s Kitchen and Bath. “Our work with the Trib helps people understand who we are. It allowed us to do business and to make ourselves known more.

the National aviary, known as the country’s bird zoo, has also been part of the program since its launch last year. A treasure house on the north side of Pittsburgh, the nonprofit is primarily funded by program admissions and revenues – both heavily impacted by state and countywide closures and capacity restrictions caused by covid-19. This is why they have greatly benefited from the matchmaking program.

“This grant was a great opportunity for us,” said Megan Hinds, senior director of marketing and communications at National Aviary. “Thanks to the Trib publicity match, we were able to maximize our admission goals, collect individual donations for the aviary and further expand our marketing budget – limited by the pandemic -. We were able to register again in 2021 and are delighted that the Trib is helping us continue to run a strong advertising campaign that will help support our mission. “

The overwhelming response to the program extension to 2021 “confirms to us that our region’s economy is resisting and businesses are able to see the horizon ahead,” Bertetto said. “Our staff appreciate the chance to work with other local businesses who share this perspective. “

“The toughest times bring out the best in people,” Miller said. “We see it every day with our customers. They are transforming their businesses to work remotely, convert to take out, or provide a safe environment for their customers. While it’s hard work, it’s also inspiring to watch. We have a resilient business community that refuses to be a victim.

Details on the Shop Local program are available at MarketingGrant.TribLIVE.com.