Trib Total Media Announces Million Dollar Local Marketing Grants Program

It’s donation season, and Trib Total Media wants to show its gratitude to local businesses.

The Trib announced on Monday that it would provide new matching grants to local small businesses recovering from the covid-19 pandemic and the ensuing economic downturn.

With the Shop Local Marketing Grant 2021, Trib Total Media will provide up to $ 1 million in advertising to strengthen local businesses in southwestern Pennsylvania.

“As our business community continues to see the effects of the pandemic, we firmly believe we have an obligation to reach out,” said Jennifer Bertetto, President and CEO of Trib Total Media. “We will continue to help each other until this crisis is over.”

Businesses with two or fewer locations can apply for a matching advertising grant. The grant program will be in effect from January 1 to March 31. Grants will range from $ 250 per month to $ 10,000 per month. The application website is open for local businesses to apply.

This is a new grant, not an extension of the 2020 grant. Any business wishing to be considered should apply.

When Trib Total Media launched its 2020 grant program, the company originally planned to offer up to $ 250,000 in grants. The program was expanded to $ 1 million to meet the initial overwhelming demand. In 10 business days, the company exceeded $ 1 million in total grant applications from nearly 200 local businesses.

Sib’s Sweet Shoppe in New Stanton was among the companies that benefited from the 2020 grant program. Owner Dayna DiPasquale said the grant helped with advertising in the fall, when a little financial support helped a lot a small business to survive a pandemic.

“It helped market our store – what we have and that we are still open for business,” DiPasquale said. “Just that little extra is helping businesses right now. ”

Benson Lincoln used the program to maintain a cohesive advertising campaign at a time when they were considering cutting budgets, said Tom LaFrankie, president of the company.

“We sent emails to let customers know that we were CDC compliant. We have reinforced the fact that we can make deliveries outside. We have given specific prices on our vehicles. We have done this through printed matter, inserts in the paper, postcards, e-mailing. With the matching money, we did all the electronic stuff, ”LaFrankie said, adding that the variety of advertising methods helped get their message out.

“We would have cut the advertising in half,” he said. “We would have reduced our budget. Instead, we actually increased our budget. We get a lot more value.

At StairBusters in Saxonburg, Controller Amanda Kunkle said the ad was temporarily halted – until she realized the grant could help the company get its message out even better than before.

“Being able to post our name more than usual has helped other people in our community see that we’re always open, we’re still running and doing it in the safest way possible,” said Kunkle.

Kunkle said StairBusters was considering applying for the 2021 grant due to the ease and efficiency of the first program.

“Not only was it easy, it was kind of like a sigh of relief – like we’re going to keep doing what we’re doing, but you’re going to help us by letting us overtake and really get our name out there, ” she said.

Grants are available to existing and new clients and will be reviewed on a first come, first served basis. The winning candidates will be notified within three working days.

The advertising match has a minimum monthly spend, and the match must take place in the same month as the cash spend.

Julia Felton is an editor for Tribune-Review. You can contact Julia at 724-226-7724, [email protected] or via Twitter .

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