Thryv, Inc. CEO Joe Walsh featured on “Borrell’s Local Marketing Trends” podcast

DALLAS–(BUSINESS WIRE)–CEO and President of Thryv, Joe Walsh joined Gordon Borrell and Corey Elliott, hosts of the Local Marketing Trends podcast, for an insight into small businesses and how the tools they use to operate and grow have changed – from print directories to yellow pages to marketing solutions and, more recently, Software as a Service (SaaS).

In Episode 13: Hard Lessons in Turning a Guy into the Hotseat – Thryv CEO Joe WalshWalsh describes the steps his company has taken to control print product decline, fight disruption, develop automation software for small businesses, and move toward a SaaS business.

“When I joined Thryv (formerly Dex Media) and we began to develop a strategy to control the decline in yellow pages business, I really felt there was an opportunity to help small businesses modernize,” said Walsh. “Small businesses that don’t modernize and communicate effectively with their customers lose their customers to competitors who do.

The interview has some surprises and how a story by comedian Sam Kinison woke up by Thryv sales team. Listen to the full episode here.

“The way you create a great business is that you find a problem and solve it; you find a need and you fill it,” Walsh said.

Walsh also joins Borrell and Elliot in March as a keynote speaker at the Local Marketing Trends conference, Borrell Miami 2020.

About Thryv, Inc.

Thryv, Inc. built and has the simple, easy to use Thryv® software that helps small business owners deal with the day-to-day demands of running a business; and allows them to take control and be more successful. Thryv provides modernized business functions allowing them to manage their time, communicate with customers and get paid. These include creating a digital client list, communicating with clients via email and SMS, updating business lists on the Internet, accepting appointments, sending notifications and reminders, managing ratings and reviews, generating quotes and invoices, processing payments and issuing invoices and coupons.

Thryv provides business services to over 400,000 small businesses across America that enable them to compete and win in today’s economy.

Thryv also provides consumer services through our market-leading search, display and social products, and connects local businesses through The Real Yellow Pages® of the more than 25 million monthly visitors to®,® and search portals; and local print directories. For more information about the company, visit