Having a local business means that most of its customers are located within a maximum radius of 120 km. If you own a local business, your customers live within walking distance or can easily travel to your workplace. You need to attract more people located in this area to gain more customers. Of all the marketing techniques out there, the most fruitful for you may be “local marketing”.
What is local marketing?
Local marketing is marketing limited to a certain radius. The target customers are the people living in that neighborhood. Marketing for a local business is not the same as marketing for a business with a broader reach. Neighborhood marketing is all about reaching out to a particular community. As a local business owner, you provide services to people residing in a specific region. Local businesses do not focus on global marketing and aim for a larger market. Their goal is to have a bigger impact in a smaller area. They don’t intend to have a bigger reach. You can make sure your target customers know about your business through local marketing or location-based marketing. Maybe you own a flower shop and have a Facebook page. The page may have many followers who have liked it. But that doesn’t mean they’ll all come to your store to buy flowers. Local marketing targets a small community living in a particular area and turning them into customers. As a business, you are only trying to serve one community and become popular locally.
Top Local Marketing Strategies That Can Help Your Business
If you want to attract new customers from your neighborhood and nearby neighborhoods, try these local marketing techniques. A combination of a few of these tactics will be most effective in your local marketing.
Create a mobile-friendly website
More than 50% of Internet users do it from their mobile. Having a mobile-friendly site is important if you want to attract new customers. Mobile searches are more likely to reach you if they can crawl your website smoothly. A mobile-friendly website has larger form fields, buttons, text, and menus. Mobile users need to be able to find, see and read on the go. Check if your website is fully mobile responsive before moving on to other strategies. Use a “mobile-friendly testing tool” to check the same.
Website optimization for local users
You should follow SEO best practices to optimize your website. This means doing keyword research before creating your website content. You should use local SEO based phrases and keywords when preparing your content. Owning a local business means you serve a particular area. Mention it on your website. Think about what people in the local community should be looking for on the internet. Maybe you should learn to use behavioral analysis tools like WatchThemLive for that. These are the keywords you should use, in addition to naming your neighborhoods and those around you. Use keyword research tools to optimize and localize your website.
Manage your business listing online
As mentioned, much of your business will come from mobile users. They will first search for information on the Internet using their smartphone before physically going to a store. Search engines like Google and Bing have listing places where you have to claim a listing. For example, on Google, create a ‘My Business’ account (it’s free). Next, provide your business information like contact number, address, working hours, photos, etc.
Ensure your registration on several online business directories
Try to have more and more quotes on business announcement websites. In digital marketing, a quote is also called NAP (name, address, phone number). The increased citations will cause Google to reward you with more authority in your area. When you search online business directories, you will also see lists of your competitors. Approach every relevant listing website from which your business is absent. Apply to include your business. If your business has been listed, verify the information provided. It should be error-free and the same on all websites. Google My Business, Bing Places, Hotfrog, and Yellow Pages are examples of popular business listing websites.
Use local advertising to reach the target audience
Paid ads are a great way to target local populations. Ad content can help you localize your ad and gain access to the local market. For example, your phone number (landline/landline) and the name of the area you serve in your ad are great strategies. Try including location data. How about adding a visitor tracker to check if more people are visiting your website or not?
Keep your title tag and metadata up to date
You need to remember to keep your website title tag and meta description up to date. This is another essential SEO practice. A title tag must be relevant as it appears on SERP. It’s the first thing search users see. You must keep the title tag under 60 characters. A good meta description increases the click-through rate. At 160 characters or less, it provides details of what information search engine users can get on a website.
Use social media to target your local area
Learn how to use social media to target people in nearby areas. Allocate a small budget and launch a marketing campaign first. Promote your business to other local social media users. Ask your existing customers to follow you on social media. Keep posting interesting content and updates about your business. This would be enough to attract you new subscribers. These can be family members, friends or followers of your customers/followers. No advertising is required.
Local marketing is one of the best ways to grow and reach new customers. It helps a business become popular within a community. The marketing strategies given above will help you grow steadily. In addition to these, you can also try other methods, such as using an influencer marketing platform. See an increase in your online traffic and your business ranks higher on search engines when you use the seven techniques listed.