The Bristol Herald Courier launches the Local Marketing Grant program | Local News

As a leading provider of news, information and advertising in Bristol, VA/TN, we are proud to announce today the launch of our Local Marketing Grant Program. This program provides matching marketing funds to local businesses whose livelihoods have been impacted by the outbreak of the COVID-19 virus.

Since its inception, the Bristol Herald Courier has partnered with local businesses in our region to deliver its message to customers in times of prosperity and in times of great challenge. While the COVID-19 virus has created changes and challenges for all of us, the ability of our local business community to market to their customers remains critical to their, and all of us, sustainability and recovery. Our company’s greatest assets are, by far, the local communities we serve, and we are strongly committed to supporting them through this grant program.

This program will be available to locally owned and operated businesses impacted by the COVID-19 virus, and will provide matching advertising grants for use in Bristol Herald Courier print and digital publications and services. This builds on our ongoing commitment to our local business community through successful initiatives such as our Buy Local gift card program and our programs to highlight local restaurants offering take-out and delivery.

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Through our local marketing grants program, we provide small business owners with access to a much broader portfolio of marketing products. This program will allow us to take a much more holistic approach to overcoming the unique challenges that our local business partners are facing due to this pandemic.

Grants will range from $250 to $15,000 each month and will be awarded in April, May and June. Candidates can apply online at heraldcourier.com/pages/local-marketing-grant.html

As a trusted source of news and information for the communities we serve, we believe we are in a unique position to help our local business community during these difficult times. During the COVID-19 pandemic, we have seen record trends in page views and users accessing our content in both our print newspaper and Heraldcourier.com. These audiences represent a tremendous opportunity for our local business community to get their messages across to local residents every day.

In these uncertain times, we believe each of us can do our part to help our community through the other side of this pandemic, stronger and more united to meet the challenges ahead. We ask that you join us in supporting our local business community in the weeks and months ahead.