The brand’s first CSR campaign celebrates and honors everyday heroes from the three pillars of the community: local government, civic groups and the church.
Premium smartphone brand, TECNO Mobile recently completed its first CSR campaign in the Philippines, to give back to the community after the successful launch of several new mobile phone models in the country, including the Spark 7 series, the gaming phone. Pova 2, and more recently the CAMON 17 series. Through this demonstration of community support, TECNO Mobile is now part of the nation’s journey to tackle life’s challenges and learn to see the best in every situation. At the same time, the selection of local heroes as beneficiaries of this campaign aligns perfectly with the real and real heroism of TECNO Mobile’s CAMON 17 brand ambassador, actor Chris Evans.
Three beneficiary partners representing different pillars of the community were the recipients of the donations made by TECNO Mobile for this CSR campaign – the parish of Ina ng Lupang Pangako, the Malasakit project and the city of Manila through the office of the mayor Isko Moreno. Separate handover ceremonies were held for each of the beneficiaries, the first of which was on July 13, at Ina ng Lupang Pangako Parish.
In the middle of Bgy. Payatas, an area considered a dangerous place to live due to its proximity to an open area for solid waste disposal, you will find Ina ng Lupang Pangako Parish. The leaders and volunteers of this church provide educational and livelihood opportunities to the poor urban community living in Payatas, funded by donations from different entities. For its own CSR campaign, TECNO Mobile, represented by TECNO Mobile Limited’s Brand Marketing Director for the Philippines, Jason Liang, donated 100,000 Php to the parish, along with 10 smartphones to share with volunteers. who work hard, tirelessly organize and facilitate activities such as community pantries, counseling, webinars, and online masses. The donations were received by the Rev. Peter Hequillan, CM.
The second award ceremony also took place on July 13, at the Tikme Dine restaurant in Quezon City, this time with Project Malasakit as the beneficiary. Project Malasakit is a scholarship program whose mission is to bridge the gap between Filipinos who want to help and Filipino children who need help. Its aim is to provide these children with a proper education, enabling them to change their own lives for a better future. 30 TECNO Mobile smartphones, plus 100,000 Php were donated to the Malasakit project by TECNO Mobile Limited brand marketing director for the Philippines, Jason Liang, graciously received by its founder, Kara David, as well as two of his academics, Lilian Ambrocio and Mauwe Liwanag.
The final handover of donations took place on August 6 at the office of the mayor of the city of Manila, Isko Moreno. Mayor Isko is known for his service to the local community, aided by his team of volunteers who run community hotlines, respond to reports, coordinate projects such as the recent vaccine rollout and work on the local public school as teachers. For these heroes of the community, TECNO Mobile donated 50 smartphones and 200,000 Php via the mayor’s office. The donation was delivered by the heads of TECNO Mobile Limited for the Philippines, led by Lindsay Guan, CEO, and received by the Mayor of Manila City, Isko Moreno.
TECNO Mobile’s CSR campaign was launched with an online photo exhibition, which featured stimulating images that capture the beauty of life, taken by top local photographers using CAMON 17 smartphones. selfies was also launched, encouraging the online community to get involved by sharing their own selfies for a cause. Anyone can join in by simply posting a selfie on Facebook, which features their plea. The photo should include a caption with a brief description of the advocacy, as well as the hashtags #TECNOMobileCares, #CtheBestofYou, and #SelfieAdvocacy. The best photo and the best caption will be selected by TECNO Mobile representatives, and the winner will receive a CAMON 17 smartphone.
To stay up to date with the latest CAMON 17 series news, as well as exclusive TECNO Mobile offers and promotions, be sure to like and follow TECNO Mobile Philippines. Visit www.tecno-mobile.com/ph to learn more about your favorite smartphones and gadgets.
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