Steely Dan guitarist among speakers in local marketing series

Former Steely Dan lead guitarist Jeff “Skunk” Baxter will speak as part of a live series presented by Momentum Broadcasting at Visalia. Photo by flickr user Carl Lender

A South Valley radio company is embarking on a different type of live event with a series of speakers focused on the world of marketing.

Porterville’s KIOO 99.7 FM and Visalia’s MY 97.5 FM are hosting the first-ever summer business conference series starting June 9th.

Business leaders in the Central Valley can to buy tickets for the live event, hosted at Momentum Broadcasting Studios at 700 E. Mineral King Ave. in Visalia. Speaker topics include brand building, innovation and marketing strategies.

The series includes four speakers on four dates:

June 9 — Marketing and advertising blogger Bob Hoffman

July 7 — Branding and Advertising Consultant Jeff Schmidt

August 11 – Jeff “Skunk” Baxter, Steely Dan guitarist and defense consultant

September 15 – Charitable Giving and Marketing Panel Presentation with MJ DePalma, Director of Inclusive Marketing for Microsoft; Angela Northrup; market executive director of St. Jude Children’s Research Hospital in San Diego; and Renee Richardson, director of philanthropy for Metallica’s charitable foundation, All Within My Hands.

Bill Lynch, general manager of Momentum Broadcasting, said he wanted to host a more “outside the box” event. Generally, the events organized by KIOO are focused on music. This partnership with 97.5 FM is sponsored by the Better Business Bureau and the Visalia, Tulare, Hanford and Porterville Chambers of Commerce.

The event aims to equip business leaders with the latest advertising and marketing tools.

The series will begin at 8 a.m. on June 9, and each session will last approximately one hour.

Hoffman is a highly sought-after speaker on all things marketing and advertising. He is also the author of a blog, “Ad Contrarian,” which Business Insider named one of the most influential advertising and marketing blogs.

Hoffman’s long career in advertising has seen him write books, blogs, and talk about advertising tactics. Since the beginning of his speeches, he has visited 24 countries.

Advertising technology and the structure of advertising have changed tremendously over the years, Hoffman said.

“Online advertising is the #1 form of advertising that generates the most ad revenue than any other form. It used to be TV and now online advertising has overtaken TV in dollars spent,” Hoffman said.

His next talk, “The Decade of Delusion,” is about the past decade in advertising and expectations versus reality.

“I think a lot of advertisers were surprised at how different advertising turned out than we expected 10 years ago,” Hoffman said.

He will discuss some of the issues facing the industry, including government regulation of data collected, ad fraud, and consumer attitudes regarding privacy and data tracking.

Publicity has contributed greatly to political division, he added.

“Perhaps the biggest problem of all is the political problem and how social media and social media algorithms have driven a wedge in society between left and right in the American body politic,” he said. -he declares.

To learn more about Hoffman and the other speakers, tickets can be purchased through Eventbrite.