SproutLoud Analytics Gives Brands Unprecedented Flexibility in Managing National-to-Local Marketing

SUNRISE, Florida – (COMMERCIAL THREAD) –PousseLoud is proud to announce a significant step forward in its Ad hoc marketing analysis tool, giving brands unprecedented flexibility and control in understanding the performance of their marketing spend at the local level through reseller partners.

“This is a step forward in getting the right information to the right people at the right time,” said SproutLoud President Gary Ritkes. “Corporate brands are no longer constrained by something that is pre-designed for them. They have the freedom to access, organize, view and share the data most relevant to them and the teams they work with.

Brand marketers use SproutLoud to customize their own marketing analytics dashboards to measure and manage everything from partner engagement to funds, orders and call tracking. SproutLoud now provides additional data model support for complaints and audits.

“We are supporting a larger segment of brands that are using cooperative marketing, so they can quickly get the answers they need,” said Ritkes. “Now all of this information is at their fingertips and can be dissected to answer their most important questions. ”

Today, most Channel Marketing Automation (TCMA) and Distributed Marketing platforms offer mediocre analytics with static reports or pre-built dashboards, leaving branded users with teams of data from the top. business without the ability to slice and slice information as they wish.

The standard way is often to extract reports, combine them with other reports, and match data points to create new data sets. And it can be extremely time consuming for brand marketers and their internal audit teams.

With SproutLoud, it only takes a few clicks to see how an audit is conducted, if KPIs are being met, to get the most relevant answers and to quickly share this information with the internal teams who are authorized to consult it.

Ad Hoc Analytics is now available for select SproutLoud customers on enterprise licensing plans.


PousseLoud is a SaaS-based channel marketing automation platform designed to increase brand sales through partners in local markets. SproutLoud’s advanced marketing automation technology simplifies every aspect of Distributed Marketing and provides comprehensive analytics across tens of millions of touchpoints for major, category-leading brands. SproutLoud gives brands unparalleled visibility into ROI for individual tactics, campaigns, partner engagement, and platform usage. With SproutLoud, brands have the advantage of reacting quickly to changing market conditions in real time with data-driven decisions.