SOCI grows 149% YoY as Covid highlights need for local marketing

SOCI, the marketing platform for multi-location brands, announced record revenue growth of 149% YoY for 2021 along with a 116% YoY increase in TAR. SOCI also doubled its headcount last year to support more than 600 multi-site brands managing more than three million business sites through its platform. SOCI’s technology platform has helped reach over 25 billion local consumers across hundreds of thousands of digital channels spanning search, social media, reviews, ads and more, making SOCI the largest platform -business form for localized marketing.

The impressive growth of this four-time Inc. 5000 Fastest Growing Companies in America winner comes at a time when Covid has changed the way brands and their locations interact with consumers. “Covid has driven consumers indoors and online, and forced a shift to digital channels, fundamentally changing the way consumers communicate and interact with brands,” said SOCi CEO and Founder, Afif Khoury. “For multi-site brands to thrive in this new environment, they need to leverage technology to manage their presence in local digital marketing channels. In 2021, SOCI has provided this technology to hundreds of national and global brands. In 2022, we will expand our offering to provide strategic recommendations and automate the steps brands need to take to fully optimize these channels. »

With an expanded workforce and set of solutions, SOCi has further strengthened its core competency in providing marketing solutions tailored to multi-location verticals such as restaurants, retail, multi-family, fitness , health care, etc. Additionally, SOCi aims to further drive the success of brands and their locations by applying data science and machine learning models to predict customer behavior and recommend actions that SOCi users, or the platform itself, can take to optimize results. “We have amassed a mountain of customer interaction data across all major marketing channels, and we are developing tools to analyze this data to determine customer reactions to various marketing campaigns, in order to make recommendations to a marketer local on what to do to earn the best return for their time,” says Alo Sarv, CTO of SOCI. “And since these recommendations are generated by the SOCi platform, we can simply automate these tasks to drive massive local brand adoption, optimization and engagement.”

The localized marketing technology industry is maturing as brands become more proficient at using digital tools and analytics to empower and strengthen local connections with their communities. SOCI’s accelerated and expanded product roadmap will make it the first platform to effectively combine best-in-class tools with big data and business intelligence to deliver a marketing automation platform based data-driven and focused on local engagement.

SOCI has taken several steps to realize this vision. In 2021, the company expanded its product offering to better help brands with thousands of locations to effectively monitor customer feedback and gauge performance. With the release of SOCI Smart Review Response Tool, multi-site marketers were able to use machine learning to automatically generate personalized review responses based on what customers wrote. The tool helps businesses respond to reviews efficiently and personally at scale, boosting brand reputation locally. SOCIs listening tool enables brands and their locations to track customer sentiment across social channels, aggregating millions of conversational data points and turning them into actionable insights. SOCIETY Report Suite enables business leaders to track performance across all sites, quickly identify areas in need of improvement and top performers whose tactics could be replicated to increase overall success.

SOCI’s triple-digit year-over-year revenue growth has led the Financial Times to recognize it as one of America’s fastest growing companies. The company’s achievements in product development have also been recognized by two of the leading peer review networks for B2B technology companies: Capterra placed SOCi on its shortlist for review management and Brand ; and SOCI has been recognized as a Gartner Software Advisor FrontRunner in Brand Management.