Reckitt Benckiser appoints new local marketing director

Reckitt Benckiser has appointed Saurabh Jain as the company’s chief marketing officer in Australia and New Zealand for its consumer hygiene portfolio.

Jain previously led strategic and creative marketing activity for FMCG’s disinfection portfolio. He replaces Arnaud Sudre who, after two years in office, is moving to another position within the company.

In his new role, Jain will be responsible for creating the RB Hygiene brands, which include Pine O Cleen, Glen 20, Harpic, Easy-Off Bam, Mortein, Finish, Vanish and Air Wick.

Jain has been with Reckitt Benckiser for five years and has previously held roles at other major consumer and retail companies such as ITC Limited and Amazon. Her marketing experience spans personal care, surface care, food and fashion.

Jain said he was excited to bring his knowledge and knowledge of broader markets to the team. “I look forward to working with the team to deliver targeted campaigns that not only showcase our product innovation, but also RB’s commitment to solving major societal issues, from water scarcity to germ-related illnesses,” he said.

Speaking about the market, RB Hygiene A/NZ, GM, Jerome Lemaire, said consumers are demanding brands “do more” and the company believes it has a responsibility to help society and the environment .

“Each of our brands is purpose-driven, seeking to generate lasting community support and impact,” he said.

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