Managing a digital presence that can reach and affect customers locally can be a challenge for any business. This challenge is exceptionally difficult for businesses that have multiple locations across the country, all with varying business information and data (hours, contact numbers, addresses, etc.). As consumers continue to adopt a mobile-first experience at a steady pace, the importance of maintaining an impactful digital presence becomes increasingly important.
Following this challenge, the marketing platform PinMeTo has developed extremely effective solutions that enable small and large brands alike to maintain a consistent and effective online presence. PinMeTo’s ability to localize the presence and performance of franchise-sized brands results in tremendous success in terms of engagement, performance and exposure.
PinMeTo tools provide local marketing for national brands
By using PinMeTo, national brands can gain a local presence on Facebook, Google+/Search/Maps, Apple maps, Instagram, Foursquare, Twitter, Pinterest and basically every other app, platform and service available. It uses the platforms customers use the most to contact businesses, find and post reviews, and track future updates. Tools include:
- Dynamic text template: Automated posts to one, some or all of your pages. Despite the automated posting, the fields contain locally relevant information.
- Filter and segment locations: Managing content or special offers in a specific city without disrupting each existing page for separate business sites.
- Publication planning: A calendar/clock to schedule posts when your audience is most active and engaged.
- Local information: Data summaries that describe how consumers respond to and interact with the content you post. Includes impression, reach, photo views, link clicks and overall performance of a single post in a single placement.
PinMeTo’s results have caught the attention of software and digital authorities, such as Tech Crunch, along with a slew of positive reviews and success stories, and the numbers don’t lie. Based on an analysis of PinMeTo customers, the increase in brand exposure and presence is somewhat less than dramatic in terms of increased value.
Through the PinMeTo website, you can request a demo for your business and get an idea of the benefits the service has to offer you. You can also subscribe to their newsletter for the latest location marketing trends, tools, and ideas, and follow their blog to keep up with their growing success.
Republished with permission. original here.
Images: PinMeTo, high visibility
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