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10 tips for local mobile marketing
A recent study indicates that 47% of small retailers struggle to keep up with mobile marketing trends. Here are 10...
How to improve your local marketing strategy
As you navigate the turbulent seas of marketing, don't lose sight of one of your most important audiences: your local...
A BIG local marketing secret – with Yext’s Rev Ciancio
You have opened a cafe, restaurant, retail store or other local business.Now convince local customers to try what you have...
A local marketing mogul will host a workshop for small businesses
Through Staff | to October 05, 2017 Longtime Naples resident Nella DeCesare will share her business knowledge at...
An award-winning local marketing company
Chatham-Kent Chamber of Commerce board member Tricia Xavier, third from left, presents the Feature Film Industry of the Month award...
A Beginner’s Guide to Local Marketing: How to Use Location to Your Advantage
Stock photoIt is a modern day truth to tackle local marketing is essential, especially for new businesses.While the internet has...
A killer, hyper-targeted local marketing campaign… and its only kryptonite
Opinions expressed by Contractor the contributors are theirs. I was recently in the process of selling a rental house that...
Marketing of books to target communities
When I hear professional publicists and public relations specialists giving advice to writers, one theme keeps coming up: start where...
Netsertive revolutionizes brand-to-local marketing with the acquisition of Mixpo
RESEARCH TRIANGLE AREA, North Carolina--(BUSINESS WIRE)--netsertif, a marketing technology company that enables brands, national retailers and local businesses to automate...
Seattle-based advertising technology company Mixpo acquired by brand-to-local marketing firm Netsertive
Netsertive CEO Brendan Morrissey (left) and Mixpo CEO Charlie Tillinghast (photo by Netsertive) When Mixpo has partnered with Netertif last...
4 Strategies to Generate More Calls and Customers with Local Marketing
The growing popularity of smartphones and mobile advertising has changed the way consumers buy and convert online. According to Google,...
10 amazing local marketing tips from this popular burger community
How do small local businesses compete with the biggest franchises on their doorstep? In order to shed some light on...
Local Marketing for B2B: 6 Ways to Get Awareness in Your Area
B2B companies, regardless of size, are based somewhere. Local marketing can help you stand out in your area. It's your...
Snapchat’s new personalized stories could revolutionize local marketing
Snapchat (NYSE:SNAP) may have just changed local marketing forever.If you use Snapchat to market your small business, you can either...
Surefire Local Marketing Cloud Aims for One-Login Features
Wouldn't you like to access your social media accounts, reviews, email marketing, organic search, and Google AdWords with just one...
New Australian codes require Wilmar to sell sugar through local marketing agency
Australia is introducing tough new rules to force Wilmar International to sell sugar through a marketing company owned by local...
Hyper-local marketing holds huge potential for midsize financial institutions, new DAC research finds
According to a new white paper from digital marketing agency DAC Group, a solid understanding of digital marketing strategy at...
The Key to Local Marketing: Combining Online and Offline
Any business that believes marketing can be broken down into small categories is doomed to fail. There is no online...
Choosing the Right Local Marketing Automation Software for Your Business
Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings, and data feeds for hundreds or thousands of...
Milwaukee startup hopes to redefine local marketing
Sugr creator Ruben Flores (left) brainstorms ideas for the app with team members, who write notes on his apartment windows...
Measure the effectiveness of local marketing
Facebook is facing a new controversy centered on their consumption of videos. It seems that Facebook has overestimated viewing time...
Local marketing lessons: what can a supplier teach us?
If you live in Mumbai and use its railways and roads to get around the city, you must have bought,...
PepsiCo appoints new local marketing manager
Tami Cunningham PepsiCo has appointed Tami Cunningham as chief marketing officer for Australia and New Zealand, the position having been...
How to crack hyper-local marketing in India
The Indian semi-urban market has grown steadily over the years. Startups say orders from Tier II and Tier III cities...
PinMeTo is the key to your local marketing
Managing a digital presence that can reach and affect customers locally can be a challenge for any business. This challenge...
SureFire Social focuses on local marketing goals
UsefulnessFeaturePriceSureFire Social's SurePulse Dashboard aims to help small businesses simplify, automate and centralize their marketing efforts, both locally and beyond,...
Integration of your digital and offline local marketing campaigns
Opinions expressed by Contractor the contributors are theirs. Even established brands are still thinking about how they should allocate their...
Weather Company’s Webster touts the power of forecasting data in local marketing
Many of the recent advances in marketing technology are built on the promise of an increasingly sophisticated ability to anticipate...
Web.com acquires Yodle to boost local marketing
Web.com set to buy all available shares of Yodle, closing at the end of the first quarter of 2016Yodel, based...
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5 ways to leverage local marketing to grow your brand
If you're like most small business owners, the thought of saving time for marketing, especially when you don't have a...
Exponential’s local marketing chief promoted to global role
Jessica Batt Digital advertising services company, Exponential Interactive, has promoted its Asia-Pacific marketing manager to a global role, as part...
Startup Spotlight: MarketingZoom Launches Local Marketing Buy and Sell Platform
MarketingZoom headquarters in Portland. After spending nearly a decade running a motorsport marketing agency, Tony Scott saw a major marketing...
6 Ways National Brands Fail at Local Marketing
Alaina Shearer (How Alaina Shearer Started a $1.2 Million Digital Marketing Agency as a Single Mom), founder and CEO of...
SweetIQ Raises $4.2M in Series A Funding to Power Local Marketing Automation
MONTREAL--(BUSINESS WIRE)--SweetIQ, the leading local marketing automation platform, today announced it has raised $4.2 million in Series A funding, led...
Why big businesses can’t overlook local marketing
Asia may be the world's largest and fastest growing consumer market, but a handful of overseas retailers have continued to...
Morrisons will focus on personalized local in-store marketing to help accelerate recovery
Morrisons will undertake another in-store overhaul as it looks to the remaining portfolio of large supermarkets following the sale of...
Mono CEO: In local marketing, the US is maybe 5 years ahead of Europe
Since its creation in 2007, Single solutions aims to offer SMEs a complete package - from website creation to help...
Local Marketing – The Formula for Success
I'm often asked, usually at cocktail parties, "How do you create the optimal allocation for local media?" and "How much...
5 local marketing ideas for small budgets that are guaranteed to make a big splash
Business 101 - How To Succeed In Your First Year In Business!The answer to this question is quite simple. You...
10 local marketing automation software that will make your life easier
Local SEO has become a major part of global search engine optimization (SEO). There are millions of businesses around the...
Localization, localization, localization: the rise of hyper-local marketing | Media and technology network
TThe advertising industry has been enthusiastic about the possibility of using mobile technology to better target messages using consumer location...
3 Keys to Building Your Spring 2015 Local Marketing Campaign
As we enter February, marketers across the country are putting the finishing touches on their local marketing campaigns. In today's...
McDonald’s is looking to perfect its global/local marketing recipe
McDonald's is looking to better align its global brand building with its local in-store activations as it steps up its...
5 Ways To Use Social Media For Local Marketing
If you run a local business focused primarily on customers in your area, you might think that global social media...
13 affordable local marketing ideas for small businesses
Establishing an effective marketing budget is sometimes a challenge for a small business, which usually cannot allocate significant funds for...
Local Marketing Dashboard Guide
Google My Business is an important update for managing your local business on Google Maps and Google+. This online marketing...
Local Marketing and Google Pigeon Update
Recently, Google changed the algorithm to help improve the accuracy and relevance of local results. To be clear, the algorithm...
Local marketing company Yext raises another $50 million – TechCrunch
Shortlya company that helps businesses sync their data between local search services and their own websites, announces it has raised...
Where reviews and reputation fit into the local marketing mix
In the past, one of the best marketing benefits a local business could hope to achieve was word of mouth...
As IPO approaches, Yodle bets on local marketing automation
The small business marketing industry is about to see a massive influx of competition, as a range of companies with...
Data feed syndicators are just the start of local marketing
Why do businesses feel like their local marketing for stores ends with submitting a data feed through a syndicator? In...
As offline purchase data comes online, in-store changes for local marketing
At the end of 2011, Seth Priebatsch, the 22-year-old founder of Higher level, describes a potentially shocking scenario for the...
Local marketing of gas stations and convenience stores becomes important
Editor's note: This article explains local marketing strategies for a particular niche, but these techniques can be applied to any...
7 Local Marketing Lessons From My Hair Salon
I learn so much from the small businesses I visit.I've written thoughts on small business before while having a pedicure...
Global reach of a local marketing company
Photograph by James Schmelzer, Elite Photographic StudioStuart Arkin got his first glimpse of the business when he ran his father's...
Call Tracking Phone Numbers Are the Bad Call for Local Marketing
Have you been tempted to use one of those marketing services that reports the number of calls your business receives...
4 Questions to Ask Before Hiring a Local Marketing Agency
Local marketing strategies have evolved a lot in recent years. It all started with businesses getting a URL and building...
See all of the hyper-local marketing activity collapsed into one intense M&A target graph
There are a LOT of hyper-locals marketing companies in business right now. Everyone knows Groupon and LivingSocial, of course. And...
Balihoo launches “Local Marketing Resource Center” as a go-to resource for national brands with local marketing needs
BOISE, Idaho--(BUSINESS WIRE)--Balihoo (www.balihoo.com), the leading provider of local marketing automation (LMA) technologies and services for national brands with local...
SoMoLo: 6 essentials to launch local marketing
SoMoLo marketing (social, mobile, local) is the main digital trendI write a monthly column for Neal Shaeffer's Windmill Networking blog....
How to facilitate local marketing
This is the third of four articles dealing with distributed marketing. So far in this series, I've explained what distributed...
For local marketing, nothing beats the simplicity of a business card design
Opinions expressed by Contractor the contributors are theirs. When we are hired to help develop and implement a neighborhood marketing...
Four Key Reasons to Reconsider Today’s Yellow Pages for Local Marketing
Last week in this column, Chris Silver Smith shared a thoughtful take on the state of Yellow Pages print and...
Optimizing Facebook status updates for local marketing
Many small and medium-sized businesses (SMBs) are realizing the marketing potential of Facebook's massive audience and have started growing their...