Local Marketing Solutions Group, Inc. Taps Franchise Veteran Tom Baber to Lead Newly Acquired Iconic Marketing Brand Money Mailer

Local Marketing Solutions Group, Inc. http://LMSG.co

“When the opportunity presented itself to take the helm of this iconic national brand, we were all in. Money Mailer fits so well with our vision of providing local businesses nationwide with cutting-edge marketing solutions to drive growth. revenues. .” President and CEO, Al Croke

Local Marketing Solutions Group, Inc. (LMSG) President and CEO Al Croke today announced the acquisition of the assets of direct marketing company Money Mailer, based in Cypress, California. LMSG has appointed long-time franchise operator and board advisor Tom Baber as company investor and CEO to lead the company on a purpose-driven mission to empower franchisees to Money Mailer to help small and medium-sized businesses on Main Street recover quickly and thrive in the post COVID -19 economy.

Croke said: “When the opportunity presented itself to take on the leadership of this iconic national brand, we were all in on it. Money Mailer fits so well with our vision of providing local businesses nationwide with cutting-edge marketing solutions to generate revenue. growth with a measurable and attractive return on investment. Money Mailer fits perfectly with our philosophy that the best marketing is local and our belief that small business success means everything. Through its extensive network of franchisees, Money Mailer targets consumers through direct mail, a proprietary mobile app and online coupons to deliver special offers directly to consumers’ mailboxes, video screens or smart devices. We are thrilled to have this great brand, a visionary industry leader in the person of Tom Baber, and all of his great people on our LMSG team.

Tom Baber has been a Money Mailer multi-unit franchisee for 27 years and an IHOP multi-unit franchise owner for 19 years. He served for three years on the board of directors of the International Franchisee Association and is a partner at Performax Franchisee Advisors.

“It’s exciting to see Money Mailer take it to the next level of service and marketing expertise,” Baber said. “This is an unprecedented opportunity to serve the consumer. I couldn’t be happier for our franchisees and our customers. As part of LMSG, we will now expand our offering of digital, creative and other marketing tools that already serve our clients well. This is an exciting time for Money Mailer franchisees and management as we join the growing LMSG family of companies.

LMSG contributes to the Money Mailer by offering a suite of marketing products selected to target audiences on a hyper-local basis. These services include marketing automation technology, data-driven lead generation and market development, advanced e-commerce, marketing research, public relations, website development, and a full range of services. advertising, including media creation, planning and buying, digital marketing and video production.


Money Mailer (national.moneymailer.com) serves a very wide range of customers through corporate and franchise-owned establishments. Industries served range from home improvement and gardening to retail, professional services, restaurants and retail. Founded in 1979, Money Mailer currently provides direct mail and digital marketing services in over 30 states coast to coast and continues to grow. Services include direct-to-consumer coupons, shared mail, one-to-one direct mail, mobile app, and online coupons, plus in-depth reporting and analytics including call tracking, multi-channel reporting, and attribution analysis . Franchise opportunities are available.


Local Marketing Solutions Group, Inc. (lmsg.co) was recently named to the annual Inc. 5000 for the third consecutive year. It was formed in 2012 by the management team of JGSullivan Interactive Inc. The goal of the holding company is to continue expanding to offer the broadest and most effective marketing and sales solutions to domestic and international brands that generate revenue through local sales and marketing channels. The company provides marketing automation technology and sales and marketing services capabilities, enabling corporate sales and marketing to control brand image and facilitate use of product content and materials. and services from national channels to local channels. Corporate brands include JGSullivan Interactive (Chicago), DuFour Advertising (Sheboygan, Wis.), KMA One (Atlanta), Webly Guys (Chicago), and Godwin (Jackson, Miss.).

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