Local Marketing Solutions Group, Inc. (LMSG) President and CEO Al Croke today announced the acquisition of the assets of Cypress, California-based direct marketing company Money Mailer. LMSG has appointed longtime franchise operator and board advisor Tom Baber as the investor and CEO of the company to lead the business on a focused mission to enable Money Mailer franchisees to help Main Street Small and Medium Businesses to Recover and Thrive Quickly After COVID -19 Economy.
Croke said: “When the opportunity arose to take over this iconic national brand, we were all in it. Money Mailer fits so well with our vision to provide local businesses nationwide with cutting edge marketing solutions to generate income. growth with a measurable and attractive return on investment. Money Mailer fits perfectly with our philosophy that the best marketing is local and our belief that small business success means everything. Through its extensive network of franchisees, Money Mailer targets consumers through direct mail, a proprietary mobile app, and online coupons to deliver special offers direct to consumers’ inbox, video screen, or smart devices. We are thrilled to have this great brand, a visionary industry leader in Tom Baber, and all of his great people as part of our LMSG team. “
Tom Baber has been a Money Mailer Multi-Unit Franchisee for 27 years and an IHOP Franchisee Multi-Unit Owner for 19 years. He served for three years on the board of directors of the International Association of Franchisees and is a partner of Performax Franchisee Advisors.
“It’s exciting to see Money Mailer move to the next level of service and marketing expertise,” Baber said. “This is an unprecedented opportunity to serve the consumer. I couldn’t be happier for our franchisees and our customers. As a member of LMSG, we will now be expanding our offering of digital, creative and other marketing tools that already serve our customers well. It is an exciting time for the franchisees and management of Money Mailer as we join the growing LMSG family of companies.
LMSG contributes to Money Mailer by offering a suite of selected marketing products to target audiences on a hyper-local basis. These services include marketing automation technology, data-driven lead generation and market development, advanced e-commerce, marketing research, public relations, website development and a full range of services. advertising, including media creation, planning and buying, digital. marketing and video production.