Local Marketing Agency Helps Hispanic Businesses Succeed

COLORADO SPRINGS – As today marks the first day of Hispanic Heritage Month, we spotlight members of our local Hispanic communities, including a woman who works to ensure Hispanic businesses can be successful through an agency. bilingual marketing.

Moni Herndandez is the owner and CEO of Viva Marketing and Counseling in Colorado Springs. The agency helps Hispanic businesses with digital marketing, business consulting, translation and business start-ups.

Hernandez has worked on radio and closely with the Hispanic community in Colorado Springs for two decades, and she said she decided to start the business in March 2021 because she saw a growing need for it.

“I’ve noticed that a lot of Hispanic business owners don’t have a lot of options when it comes to advertising. They have a huge need, they’re hungry for content,” Hernandez said. “There wasn’t really a fully bilingual agency that could do this in Spanish and English, that’s when I thought Viva Marketing should be born, and we can respond to this untapped market. . “

The agency is the only bilingual agency owned by women in the south-eastern part of the city. Since his early days, Hernandez has been able to help nearly two dozen Hispanic businesses through his work. Most of the businesses are located in the southeast of the city, but they work with others across the city.

Hernandez also mentioned that many Hispanic-owned businesses face language barriers and struggled to apply for grants during the pandemic, which is when his work helped a lot.

“These are business owners for whom there is certainly a language barrier. They didn’t apply for the PPP loan because they didn’t know how to do it. So we helped a lot of them with the applications. grant or any other type of administrative work. ”Hernandez said. “A lot of them received a $ 20,000 grant and were so excited and so grateful that they needed this help.”

Hernandez works closely with Loli Villarreal, owner of Hacienda Villarreal on E. Platte Ave in Colorado Springs. Villarreal told News5 she didn’t know how to market her business before due to the language barrier between her and clients, but the marketing agency is helping bridge the gap.

“We didn’t believe in the importance of digital marketing. We didn’t even know it existed,” said Villarreal, owner of the restaurant for six years. “Also, the language barrier was definitely a barrier. We couldn’t get any education regarding learning the English language.”

Villarreal says that thanks to the agency’s help, the restaurant has grown in business and sells a lot of food because of it.

There’s been such a high demand from Hispanic business owners recently, that Hernandez says her business is growing every week and she’s looking to hire a few bilingual people to keep up with the job.

For more information on Viva Marketing and Consulting, click on here.