Gaynor Strachan Chun Joins WineGlass Marketing as Head of Strategic Services
March 8 – NAPA, CA – WINGLASS MARKETING, LLC announced today that Gaynor Strachan Chun has joined the company to improve and lead marketing strategy across the agency’s 20+ accounts. Strachan Chun is a seasoned marketing and advertising leader with over 30 years of experience in the United States and around the world. Most recently, she was in Los Angeles as senior vice president of marketing and communications for cable networks Oxygen Media, TechTV, G4 and Ovation TV.
Strachan Chun and WineGlass Marketing President Susan DeMatei worked together on the Dell IT account at an agency in the mid-90s. “When I heard that Gaynor was considering moving from Los Angeles to San Francisco, I knew that I had to integrate it into what we were building in Napa, ”says DeMatei. “And now, with everyone working from home, you don’t have to be in a big city to recruit big city talent. DeMatei went on to explain that Strachan Chun had consulted the agency for a few months but decided this year to make a permanent move to flesh out the company’s strategic offerings.
“Our customers are now in competition with seasoned e-commerce retailers, and we need to be able to suggest proven strategies for expanding their target market beyond the mere people who walk into the tasting room on any given Saturday.”
Strachan Chun is one of many new hires in 2021 to keep the company competitive and provide cutting-edge solutions to its client list. Prior to moving to Los Angeles, Strachan Chun lived and worked in San Francisco for two decades as Group Account Director at Chiat Day Advertising, Head of Marketing for Esprit Worldwide and Revo Sunglasses. In marketing agencies, she mainly worked on consumer products such as Dreyer’s Ice Cream, Reebok, Coca-Cola and Lucas Arts. His alcohol background includes Bushmills and the very popular California Coolers in the late 1980s.
Originally from Scotland, Strachan Chun received a BA with merit from the University of Edinburgh. She will continue to live in San Francisco and travel to Napa.
Based in Napa, WineGlass Marketing is the largest full-service direct marketing agency for the wine, beer and spirits industry. Now in its 9th year, the agency offers its national and international clients assistance in strategy and execution. Wineglass Marketing’s diverse team of 23 people are handpicked and trained in wine, advertising agencies and technology to provide a valuable mix of digital marketing, wholesale support to customers. and traditional brand advertising. Inc Magazine included WineGlass Marketing on its list of the 5,000 Fastest Growing Private Companies in California. The company is located at 531 Jefferson Street, Napa, CA 94559 or by phone at (707) 927-3334 and online at www.wineglassmarketing.com