Local Marketing 101: The Easy Way to Grow Your Business

Every entrepreneur knows that building brand awareness and attracting local customers is essential to owning a successful small business. However, with the stress of working long hours and building a team of trusted employees, the task of advertising your business can often be pushed aside.

Luckily, Patch is here to do the heavy lifting for you. For years, small businesses across the country have relied on Patch’s advertising resources to stay connected with their customers and neighbors – and we want to do the same for you.

Whether you’re looking for increased brand exposure, personalized assistance from one of Patch’s Customer Success Managers, or a content partnership to help reach your fanbase, Patch offers a plethora of options that will help guide your business toward growth, while relieving some of that stress built up in the process.

Here are six paid advertising opportunities that will have our local marketing experts helping you get your business noticed in 2022 and beyond:


1. Increase your brand awareness

Use Patch’s advanced digital targeting network to reach local audiences not only on Patch but also on other high traffic sites. We can target by demographics, behavior, zip code and more.


2. Get a patch profile

Build your local fanbase with Patch Spotlights – our profiles of local business leaders and owners. Spotlights appear on Patch, in our email newsletters, and on our Facebook pages.


Find out how Patch can help your business succeed here.


3. Post your business news and updates

Are you a new restaurateur hoping to announce your grand opening details? A local pet store owner sharing news of upcoming pet adoptions? A lawyer who promotes your practice? Publish as a community partner and deliver your content to nearby audiences.


4. Get personalized help from a Patch Customer Success Manager

From setting up ad launches to troubleshooting any issues, a member of Patch’s customer success management team will be there at every stage of your campaign. They help coordinate content such as the Spotlights feature or articles from community partners and make sure everything runs smoothly. Plus, you’ll get automated monthly reports on your ads, as well as more detailed reports upon request.


5. Support your local patch

We’ve rounded up the best ways to get your business out there and put them all in the Patch Town Takeover package. Here is what he offers:

  • Powerful desktop display ads
  • Native display ads on mobile
  • Branded content that flows to Patch’s social pages for extended reach
  • High-impact placement in Patch’s popular local daily newsletter
  • Exclusive presence on local category pages

6. Make your business more visible to search engines

The Business Directory Patch is back and better than ever. Our new directory lets you create a homepage for your business with built-in contact information (including a one-click call feature) to make you more accessible to people looking for you.


To learn how Patch can help your business succeed, click here, call 888-691-8988, or email [email protected]