Letter from the Editor: Journal Times Launches Local Marketing Grant Program | Local news

MARK A. LEWIS President and Editor

As the leading provider of news, information and advertising in Racine County, we are proud to announce today the launch of our Local Marketing Grants program. This program offers matching marketing funds to local businesses whose livelihoods have been affected by the outbreak of the COVID-19 virus.

Since its inception, The Journal Times has partnered with local businesses in our region to deliver their message to customers in good times and times of great challenge. While the COVID-19 virus has created changes and challenges for all of us, the ability of our local business community to market to their customers remains critical to their, and all, sustainability and recovery. By far the greatest assets of our business are the local communities we serve; we are firmly committed to supporting them through this grant program.

This program will be available to locally owned and operated businesses affected by the COVID-19 virus and will provide corresponding advertising grants for use in the Journal Times print and digital publications and services. This builds on our current commitment to our local business community through successful initiatives such as our Buy Local gift card program and our programs to showcase local restaurants with take out and delivery.

Through our Local Marketing Grants program, we provide small business owners with access to a much broader portfolio of marketing products. This program will allow us to take a much more holistic approach to overcome the unique challenges our local business partners face as a result of this pandemic.

As a trusted source of news and information for the communities we serve, we believe we are uniquely positioned to help our local business community during these difficult times. During the COVID-19 pandemic, we saw record trends for pageviews and users accessing our content both in our print journal and on JournalTimes.com. These audiences represent a tremendous opportunity for our local business community to get their messages across to local residents every day.

In these uncertain times, we believe that each of us can do our part to help our community move through the other side of this pandemic stronger and more united to meet the challenges that lie ahead. We ask you to join us in supporting our local business community in the weeks and months to come.

Mark Lewis, president of the Wisconn Valley Media Group and editor of The Journal Times, Kenosha News and Lake Geneva Regional News.