How to Use GMB Posts and Facebook Events for Local Marketing

Are you looking for new ways to market to a local audience?

Google My Business event posts and Facebook events are two great ways to get a little more exposure.

In this article, you’ll learn how to use Google My Business posts and Facebook events to increase visibility for your business or local customers.

How to Use Google My Business Posts for Your Local Business

Local businesses can post directly to Google My Business, which appears in Google Search and on Maps.

This allows you to get in touch with customers who are looking for your brand or products / services like yours. You can use text, photos or videos to promote your profile through the Updates Where Overview sections of your profile.

Almost think of it as if you have the option of placing a sign on your physical store window. Or even the corner near your store.

Google My Business posts work much the same way. Except they’re online …


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There are currently six types of posts you can publish to Google My Business:

  2. Offers.
  3. Some products.
  4. What’s up.
  5. Events.
  6. Update of timetables.

Many people have used “COVID-19” posts to keep consumers up to date with constant changes, such as changed schedules, items that may have purchase limits, and CDC rules or guidelines to follow as a customer. .

Of course, there are lots of funnier ways to use business posts.

Outside of health and safety updates, making a great Google My Business article involves a great image, eye-catching and brief copy, and a clear CTA.

View contests and promotions

One of the best ways to use Google My Business is through promotions and contests. You can do this via an “Offer” message.

Make sure you include great media, a clear promotion or offer, and a strong CTA.


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The goal of these posts is to convince someone who has never been to you to stop by, visit your landing page, or engage or convert in some other way.

Pro tip: Stagger your offers so that you do not offer them regularly. People are more likely to bite if an offer is a pleasant surprise and if it’s a vacation or an event.

Share company announcements and blog posts

With “What’s New” posts, you can share announcements about your local business. This can also be a place for blog posts to help develop your content marketing strategy.

Closed for renovations? Or does an executive on your team have good advice for clients? Are you looking to hire for a specific skill set? Ready to showcase award winning employees?

Any kind of press release or short blog will work here. You can include an external link for users to find more information, by submitting it directly to your website.

Highlight upcoming events

Local businesses are known for their in-person events, community fundraisers, and now even their virtual meetings.

When you are hosting an event, you want to get the word out to maximize attendance. Trade publications make it easy to draw attention to your event.

Try to share an event for a sale you are hosting during a certain time period.

Mark the time and location of the event for sale so people know exactly when it is happening.

When you share an event in your GMB profile, it may appear in a Google SERP feature where people looking for things to do in that area can see all upcoming events.


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How to Use Facebook Events for Local Social Media Marketing

Facebook events can also help you improve your local marketing.

The platform has an entire section for Events near me, where users can see what’s going on in their area based on certain categories like music, causes, fitness and more.

With the increase of virtual events, Facebook now has the ability to mark your event as online as well.

You can do a lot to promote your event on Facebook, like posting photos or videos on the event page, inviting people, and controlling who sees or can join the event.

Facebook has added a lot of flexibility and options.

Share local promotions or other events

Use Facebook Events as a way to advertise a sale that takes place during a certain time period.

You can also use it for traditional events (online or in person), but you don’t have to stop there. Getting creative with events allows you to publicize specials, free community classes, local campaigns, and more.


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Set up announcements for your events

You can actually advertise your event itself. Event announcements help publicize your event, whatever it is.

The goal of advertising your events is to get more RSVPs, sell more tickets, and increase awareness of the event. It is generally worth it and will allow you to increase attendance considerably.

You can do it directly from your Facebook Ads Manager account and boost the event from your Facebook page.

Follow facebook best practices to get the most out of your event announcement. While the events themselves are free, the ads aren’t – so you’ll want to do it right.

Partner with other local businesses for wider reach

Do you want to partner with another local brand? Create a co-hosted event to grab the attention of both audiences.

Collaborations are very useful for both parties involved, especially when it comes to local businesses.

At the very least, you are both aiming for the same geographic demographics. Choose a partner whose products or services complement yours.


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Organize a fundraiser

Many businesses use Facebook events as a way to promote fundraising. Fundraising could help a charitable cause, or it could help you advertise your own GoFundMe link to help your business get through a tough time.

Just be sure to give people something in return. In-person events are a great way to draw crowds, but there are smart ways to engage people without requiring them to meet your team in person.

For example, Morning infusion raised money for a food organization and gifted a branded cookbook to anyone who donated.

What happens when you look at local social media marketing differently?

Changing your perception of popular digital assets can make all the difference in your local marketing approach.

With so much competition for ad revenue across platforms, social media innovation is fast and furious. This means that Google, Facebook, and many more are optimizing secondary functionality with users and businesses in mind.


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Your local business is one of them, so take advantage of these simple tactics to help you reach your audience through Google and Facebook.

The next time you have something to promote, don’t forget about Facebook events and Google My Business posts. They should be part of your promotional checklist.

More resources:

Image credits

All screenshots taken by author, July 2021