How to sell to your community

What do you do when you’re looking for a good restaurant that sells lamb chops in a new town?


You probably open a search engine and type in “best lamb chops near me”. The companies you see on the first page of results do not appear by chance. They have invested in local marketing strategies to position themselves well on search engines.

According to HubSpot, 88% of consumers who search for local businesses on their smartphones will visit them soon or contact them about their products or services. If you don’t have a local SEO strategy for your business, you’re missing sales opportunities.

Most small businesses do not market locally due to tight marketing budgets and a lack of local marketing knowledge. The right marketing strategies will put your local business in front of your target audience, even if you’re on a tight budget.

Here are five effective local marketing ideas to help you sell to your community.

Local marketing

Run targeted Google ads

Google holds the largest search engine market share in the world, with nearly four billion Internet users preferring it to Yahoo and Bing. It lets you target local leads through search engine marketing (SEM), pay-per-click ads, and local service ads.

There are several ways to customize your Google ads for local searches. Try the following strategies:

  • Create or reorganize your Business Profile listing on Google
  • Use Location Extension in Google Ads
  • Use the right keywords and optimize your ads and content
  • Set up proximity/radius targeting on your ads
  • Add Phone Call Extension

Take advantage of social media ads

You can create targeted social media ads that reach local consumers, reducing your ad spend. Target interested buyers, not strangers in remote locations. Facebook lets you target specific users in your ads and sponsored posts, like those within a 10-mile radius or those who commented on a competitor’s page. You can also focus on a specific gender or age group.

For example, if you own a local barbershop and want to connect with leads through Facebook, you can set your target radius to 10 miles and focus on men to target men in your locality.

Local marketing

Create a loyalty program

One of the best ways to win over locals is to create a loyalty program. A loyalty program drives sales, attracts new customers and helps you retain customers. There are many loyalty programs that small businesses can offer, from loyalty cards and membership cards to seasonal gift cards.

Such a program may increase your marketing budget, but the sales and profits are worth it. If your funds are limited, you can consider taking out a secured loan and using your car as collateral. To research “car title loan onlineto find a reputable lender in your area.

Local marketing

Interact offline with your potential customers

Interacting offline with potential customers makes your business trustworthy. Research shows that 89% of Americans are likely to turn to a product associated with a community cause. Participate in community initiatives such as sports competitions and giveaways. Networking will bring more customers to your business and retain the ones you already have.

List your business in local directories

Listing your business in local and online directories makes it easy for customers to locate it. You can add your business address, email address, phone number, and website URL. Online directories like Yelp also allow customers to post reviews, which is another form of marketing.

Which local marketing strategy will you execute first?