Data Axle Hires LendingTree Veteran Lowell Orelup as Marketing Director, Local Marketing Solutions

Data Axle Hires LendingTree Veteran Lowell Orelup as Marketing Director, Local Marketing Solutions

Seasoned Performance Marketing Manager Brings Decades of Experience to Drive Growth and Increase Customer Loyalty

Lowell has his finger on the pulse of the best approaches to performance marketing. “

– Mark Cullinane, President of Local Marketing Solutions, Data Axle

DALLAS, TEXAS, UNITED STATES, December 15, 2021 / – Data axle, the leading provider of data solutions, data-driven marketing and real-time intelligence, today announced that Lowell Orelup has joined the company as Chief Marketing Officer of its Local Marketing Solutions (LMS) division. Orelup has spent his career helping brands like LendingTree, Allstate, Accenture, AT&T and others combine data and user experience to facilitate lead generation and accelerate business growth.

At Data Axle, Orelup is responsible for seamlessly integrating the division’s suite of marketing services and products to better serve the company’s growing SME customer base, while helping more and more business owners to find out how to work with Data Axle to expand their customer base within their region. markets.

“We are delighted to have someone of Lowell’s caliber at the helm of LMS,” said Mark Cullinane, president of Local Marketing Solutions for Data Axle. “Lowell is on the lookout for the best performance marketing approaches, which he will leverage to help our LMS division acquire new SMB customers and further solidify Data Axle’s position as a data leader for this market. “

Orelup has held Marketing Director and Senior Management positions in a number of innovative performance-driven companies, where he has consistently accelerated growth and led the acquisition of new customers. As Vice President of Marketing at LendingTree, he has built a reputation in the industry as one of the most innovative data-driven performance marketers. Joining the company in the midst of a critical business turnaround and overseeing their largest digital marketing channels, Orelup worked alongside a world-class team to galvanize the brand, its stature on Wall Street and, ultimately, to drive historic growth in customer acquisition, revenue and profitability. The share price has grown above 10X during his tenure.

“I worked closely with Lowell during his time at LendingTree, and he is absolutely a top notch performance-based marketer,” said Nikul Patel, Data Axle board member and former manager. of products and strategy at LendingTree. “Data Axle is a perfect fit for his talents, and now is the time for him to put them to work for the growing LMS division of the company.

Orelup’s career has focused on data-driven performance marketing and lead generation, from its role in creating digital user experiences for QuinStreet, the first lead generation company in the United States to going public, to his role at Adchemy, where he led major brands online. marketing campaigns for Allstate, AT&T Wireless, Verizon FiOS, Jeep and Protection One.

“Now is an amazing time to join Data Axle. The recent acquisition of Exact Data by Data Axle brings a great brand to the table and solidifies the company’s leadership in this area, ”said Lowell Orelup, CMO of Data Axle LMS. “Beyond this acquisition, there are two things that naturally attracted me to Data Axle: the data and the company’s focus on performance marketing. I’ve built my career around data-driven performance marketing and lead generation so it couldn’t be better suited.

News of Orelup’s appointment closely follows the Company’s August 2021 acquisition of multi-channel direct marketing solutions provider Exact Data, which positions Data Axle to deliver the most comprehensive set of market-driven marketing solutions. data for the SME market, the market served by LMS.

About the data axis
Data Axle is a leading provider of real-time data, data-driven marketing and business intelligence solutions for enterprises, small businesses, nonprofits and politicians. Solutions from the company and award-winning agency Axle enable customers to acquire and retain customers and improve their user experiences through proprietary consumer and business data, artificial intelligence / machine learning models, innovative software applications and expert professional services. Data Axle’s cloud platform delivers real-time data and data updates through APIs, CRM integrations, SaaS, and managed services. Data Axle has over 45 years of experience helping organizations exceed their goals. For more information visit

Kendall Allen Rockwell
WIT Strategy
[email protected]
Visit us on social networks: