BrandMuscle, the industry leader in local and integrated channel marketing, is proud to announce the winners of the company’s second annual Local Marketing Excellence Awards. The BrandMuscle Local Marketing Excellence Awards recognize marketing organizations that implement local marketing programs and strategies that enable their channel partners to achieve exceptional local marketing performance and revenue growth.
“Our research shows that 54% of partners are retained in the lowest levels of marketing maturity, in part because of channel marketing programs that fail to address the partner experience,” said Mike Marchetti, Chief Customer Officer at BrandMuscle. “This year’s award winners go above and beyond to ensure their marketing program helps partners advance in marketing maturity to achieve results they otherwise couldn’t achieve on their own. .”
Nineteen entries were submitted by 13 unique companies to be considered for six different award categories. Each nominee exemplified a strong commitment to their channel partners, leveraged best practices from the State of Local Marketing report, and offered a local marketing program with unique benefits. This year’s categories, winners and finalists are:
State Award for Local Marketing Engagement
• Winner – GE Appliances
• Finalists – Ace Hardware
Best Project for Improving Partner Experience
• Winner – ECHO
• Finalists – Northwestern Mutual, Diageo
Best Brand Management Project
• Winner – Leading Alcoholic Beverage Supplier
• Finalists: Edward Jones, GE Appliances, Diageo, UScellular, Republic National Distributing Company
Best Local Marketing Execution Project
• Winner – Bobcat
• Finalists – American Family Insurance, Diageo
Best Cooperative Marketing Fund Project
• Winner – UScellular
• Finalists – Allstate
Champion Partner of the Year
• Winner – Edward Jones
• Finalists – Bobcat
Nominations were judged by a four-judge panel of independent experts and BrandMuscle channel marketing experts: Holly Whitfield, NA Dealer Marketing Manager at Volvo Construction; Rob Hand, CEO of Hand Promotion Management; Mike Marchetti, chief client officer at BrandMuscle; and Erin Strong, senior vice president of strategic marketing at BrandMuscle. The judges were consistently impressed with the finalists’ commitment to educating channel partners and their impressive efforts to improve the channel partner experience, promote participation, and leverage data and insights.
“We’re proud to offer a local marketing platform that makes it easy for brands to deliver a seamless partner experience, and we look forward to helping our customers continue to optimize their local marketing strategies,” said Marchetti. . “Congratulations to all the winners and runners-up standing up for their local partners.”
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