Local online marketing consists of online marketing efforts designed specifically to drive local traffic to your business, both online and offline.
Locate Your Small Business Online Marketing efforts are to make sure that all the information you have online makes it clear not only where you are, but also shows that you are a local.
Here’s a quick list of what you need to do to make sure your online marketing is local marketing, too:
Locate your website
- Include a map and a clickable link for directions.
- Describe your location in terms of its relationship to a well-known local landmark, mall, or hotspot. “We are across from Annie Oakley.”
- When you have a blog page, optimizing for locally relevant colloquialisms and phrases can be ‘nasty’.
- Go ahead and name. Mention any local groups or organizations your business is associated with and include links to their websites or social media pages.
Create consistent lists
- Make sure you are listed with any local online SEO services or agencies.
- On national listing and review sites, make sure your business is included in searches for your region, and do your own research to verify.
- Consistency is key, so make sure your business address is not only correct, but also the same on every online classifieds and reviews site where your business can be found.
Stay local on social media
- Follow and subscribe to other local pages
- Local chamber of commerce
- Local Better Business Bureau (BBB)
- Local media
- Other local small businesses and small business owners
- Gather Together
- Find and join local online groups
- Create an online group of local business owners
- Support, share and promote
- Support other businesses, nonprofits, and local organizations by sharing their posts, volunteering to help, becoming a sponsor, or collaborating with them online.
- Share publications relevant to your community
- Promote your city, neighbors and community by initiating and leading positive conversations on your Page and others’ pages
- Remember the 80/20 rule
- 80% of your social media activity should be about conversations, promoting and supporting others, and basically getting people to know about your business by getting to know you.
- 20% of your business should be devoted to promoting your business and your products.
Bring your online marketing to your store
Believe it or not, local online marketing doesn’t have to happen online. Also use your physical location to drive traffic.
- If you are closed for the day, hang signage on your door to direct traffic to your online store
- Place signs in your window and near your checkout inviting customers to follow you on your social networks
- Post signage around your store and in your storefront that prompts customers to use text-to-join to subscribe to your mailing list
Local online marketing is no different from any other type of online marketing. The difference is that you are focusing your efforts on local traffic, local customers, and local connections.
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