A local marketing mogul will host a workshop for small businesses

Longtime Naples resident Nella DeCesare will share her business knowledge at a SCORE Naples workshop on Tuesday, October 10.

The Naples chapter of SCORE provides services to budding entrepreneurs, including free advice on things like writing business plans, advertising and marketing strategies, negotiating leases, trademark registrations and handling government licensing or regulatory issues.

Ms. DeCesare has a 15-year career in corporate advertising and marketing before launching Southwest Florida-based WBN Marketing in 2009. Ms. DeCesare has worked as a professional marketing consultant in numerous B2C industries. and B2B, including hospitality, sports marketing, real estate. real estate, telecommunications, non-profit, investment banking, construction, finance, retail and higher education.

SCORE, officially known as the Retired Executives Service Corps, is a non-profit association dedicated to educating entrepreneurs and helping small businesses start, grow and succeed nationwide. SCORE Naples offers workshops on various topics.

According to its Naples website, the workshop is a “must do for all new business owners who want to learn how to reach their target customers.” The workshop will navigate through the process of developing an effective marketing plan and explain how to maintain flexibility when plans or circumstances inevitably change or fail. The measurement of success is also a key factor that will be discussed during the workshop. ¦

‘Marketing 101: A Beginner’s Guide to Developing a Marketing Plan’

>> When: Tuesday, Oct. 10, from 5 p.m. to 7 p.m.

>> Where: Collier County Community Foundation, 1110 Pine Ridge Rd., #200

>> Cost: $25 when registering online

>> Register: To register and make your payment, go to scorenaples.org or call 430-0081.