3 Steps to Creating a Winning Local Marketing Strategy

Local digital marketing is a good way to put your business front and center for customers looking for similar products and services in the area. Today’s shopper will research the internet first before making most purchases, including going to physical stores. Most people start searching on their mobile devices and will likely walk into a store within minutes or hours of a search, which is why you need to step up your local digital marketing efforts if you haven’t already. Here are some steps to help you create a winning local digital marketing strategy:

Make sure you are listed on Google My Business

If you want to start somewhere, it’s listed on Google My Business because most users do a Google search before entering a store. Consider the following:

  • Register your business on both Google My Business and Bing Places.
  • Make sure your listing includes important contact information such as email addresses, phone numbers, physical addresses, and hours of operation.
  • Add a map to your ad to make it easier for people to find your store without any hassle.
  • Get as many reviews as possible for your Google listing, as customers tend to be influenced by online recommendations. The more positive reviews you receive, the more positively Google will view your business and increase your listing.
  • Add content to the “Posts” section regularly to keep your business relevant and up-to-date.
  • Add as many photos as possible so people can resonate with your products and services through images.

Registering your business on Google My Business and Bing Places is just one step, but you need to keep your information up-to-date to avoid frustrating people who are genuinely interested in your products and services.

Manage your business mentions to make sure everything is accurate

If your business is mentioned on more than one website, you need to make sure each of them is accurate for Google to view your business positively. Consider the following:

  • Manage all mentions of your business to ensure the information is accurate, as this will affect your local digital marketing.
  • Check local business directories, social media platforms, and third-party websites and correct any misrepresented information for your business.
  • The more accurate the information, the better your ranking will be in Google search results.
  • Avoid splashing your business details on low quality directories as this could do more harm than good.

Companies may be listed on various online directories and yellow pages. Wrong information will frustrate readers and show Google that you are not managing your information properly, which in turn will hurt your local digital marketing efforts. When the search engine discovers that your business information is accurate and valuable to people, it attributes more authority to your local listing.

Do good keyword research

Local digital marketing has never been more important than it is today when you consider how often people take out their devices to search for businesses that provide specific products and services nearby. If you’re doing B2B marketing, it’s important to target businesses rather than individuals. Be sure to adapt and implement a few B2B marketing strategies. By doing this, you will know which one works best for your business.

For keyword research, a good way to optimize for local digital marketing is to do proper keyword research. Consider the following:

  • Select the right keywords relevant to your business by identifying the search terms that will attract the best visitors to your site.
  • Check out different keyword research tools to identify the most commonly used phrases related to businesses in your category.
  • Once you have chosen the best keywords for your business, you need to ensure that your website is properly optimized with naturally written content.
  • The keyword must appear in the meta description, title tags, page content, and header tags for proper optimization.
  • Avoid spamming content with the keyword too many times, as this will decrease reader value and lower your rankings over time.

Keywords play an important role in your overall local digital marketing efforts, so make sure you get it right for the best results.

Use these simple tips to increase your website traffic from local sources. Keep in mind that local digital marketing doesn’t always show signs of success overnight. It may take time for search engines to reward high quality websites, but it will happen if you are consistent.