Marketing strategy – Local marketing: promotions increase spending in the form of advertising slips
In 2007, local businesses spent 10% more on advertising than on promotions (eg coupons, discounts and promotional products); however, in...
In 2007, local businesses spent 10% more on advertising than on promotions (eg coupons, discounts and promotional products); however, in...
Indianapolis-based marketing firm Raidious LLC has been acquired by Milwaukee-based marketing communications agency Mortenson Kim Inc., the companies announced Tuesday....
MCLEAN, Va.--(BUSINESS WIRE)--USA TODAY NETWORK, a subsidiary of Gannett Co., Inc. (NYSE: GCI), today announced the launch of LOCALiQ, a...