Marketing strategy – Local marketing: promotions increase spending in the form of advertising slips
In 2007, local businesses spent 10% more on advertising than on promotions (eg coupons, discounts and promotional products); however, in...
Month: September 2018
Local marketing firm Raidious acquired by Milwaukee-based agency
Indianapolis-based marketing firm Raidious LLC has been acquired by Milwaukee-based marketing communications agency Mortenson Kim Inc., the companies announced Tuesday....
USA TODAY NETWORK Announces Launch of LOCALiQ – Next Generation Local Marketing Partner for Businesses
MCLEAN, Va.--(BUSINESS WIRE)--USA TODAY NETWORK, a subsidiary of Gannett Co., Inc. (NYSE: GCI), today announced the launch of LOCALiQ, a...
