12 local marketing tactics to attract more customers this holiday season

Competition between businesses becomes fierce during the holiday season. This means that your marketing game has to be on point if you are to steal the show from your competition and attract more customers during this busy time of year, especially if you are a small to medium-sized business on a budget.

To help you get started, 12 professionals from the Young Entrepreneur Council (YEC) answered the following question:

“What local marketing tactic can small businesses use to attract more customers this holiday season? Why is this an effective approach? “

Here are some of the methods they believe can take your holiday marketing to new heights.



1. Share the content of your GMB ad

“An often overlooked local marketing tactic that small and medium businesses can use to attract more customers is sharing content (specials, videos, images, etc.) from their Google My Business (GMB) list. Google posts can increase your visibility in Google searches, appear in Google Discover (over 800 million users) and are now also prominently displayed in the “Explore” tab of the Google Maps app. ~ Kevin Getch, Webfor

2. Contact local influencers

“Tap local influencers for campaigns. Meet people who organize events and run small organizations like charities, moms groups, hobbyist groups and more in your community. Of course, what you sell has to be of value to those influencers and, by extension, those you want to reach. If they like your product, others will buy it too. The results can be pleasantly surprising if done right. ~ Samuel Thimothy, OneIMS

3. Get a stall at a local Christmas market

“Depending on the activity, some businesses may be successful by getting a stall at one of the local Christmas markets. Many cities will do one or even more and this is a great time to meet the community in person while selling your products. ~ Andy karuza, Base64.ai

4. Send newsletters by email

“You can use email newsletters to connect with your local audience and increase your conversions and sales during the holiday season. Email marketing is an effective way to reach your customers so that you can sell products, promote offers, and more. ~ Stephanie wells, Formidable shapes

5. Give away free “coins” of your product or service

“One local marketing tactic is to give away ‘parts’ of your product or service for free. Let people try a piece of it at no cost. The “free” will attract them, and after using it, they will want to go ahead and seek more information. From there you can log in and sell. ~ Lisa Collum, Better score writing

6. Create a holiday party approach

“Businesses should create a holiday approach to the holiday season. This should be reflected in their marketing but should also be amplified in their physical and online stores. It means going beyond the holiday decor. It also means music, freebies, hot apple cider, and goodies for all the customers who enter. ~ Baruch labunski, Secure Rank

7. Offer interactive photo ops

“Try to offer photo ops. Holographic Santa anyone? In-person experiences have declined since 2020, but they’re not dead. They provide a way for people to interact in person, by the way, which is great for brand awareness. Track hashtags and the brand’s interactions with offers or provide exclusive content for those who interact in person. It is effective because you are not asking for anything. ~ Matthieu capala, Alphametic

8. Collaborate with other local businesses

“You can try to work with local businesses to promote each other’s brands. Suppose you have a clothing store and you collaborate with a cafe. You can offer a free coffee coupon from this store to your customers every time they buy from you. The cafe can also do the same by offering a discount coupon to its customers for your clothing store. It helps you attract leads. ~ Thomas griffin, OptinMonster

9. Take advantage of a word-of-mouth strategy

“No marketing strategy can work better than word of mouth. So, try to exploit it to maximize your profits. For this, we must focus on quality. It is not only for your products, but also for customer service. If people are happy with your business, they will definitely tell others about it. ~ Josh kohlbach, Wholesale suite

10. Use geolocation ads on social networks

“Geo-location ads on social media are a great way to reach more local customers during the holiday season. When you set geolocation settings, you can choose who sees your ad based on their location and preferences. This strategy gives you the freedom to create unique offers for people who live near your business, which could definitely generate more sales. ~ Chris Christoff, MonsterInsights

11. Get involved in community events

“An important way for local small businesses to get more customers is to get involved in the community. People enjoy group events and family reunions during the holidays. By being a part of a local charity event or other attraction, you will gain the goodwill of your audience. This will lead to greater loyalty and attract more customers to your doorstep. ~ Syed balkhi, WPBeginner

12. Use Google’s product in-store ads feature

“One local marketing tactic that I recommend is Google’s new in-store product ads feature. When people search for a product, Google displays ads with the top three companies offering that product and their exact locations. Often times people are looking for the product they are looking for including the phrase “near me” so when you use this feature you can drive more visits to your store. ~ Benjamin Rojas, All in one SEO

Image: Depositphotos


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